People

The right people make all the difference. At NiteLite, our people love what they do. Our core leadership team offers experience and expertise in all areas of digital marketing: research, strategy, creative, production and media distribution.

HEAD OF MULTICULTURAL PRODUCTION

ARI WILHELM

Ari is the co-founder and head of multicultural production at NiteLite Digital. She specializes in digital, social, and experiential advertising communications with international experience for brands including; Hyundai, Pepsi, Danone, Comcast, Modelo, Audi, Visit California, Corona, AT&T, Funny or Die, and many others. She also lead the opening of the U.S. division of Grupo Chespirito's El Chavo del Ocho brand, one of the most powerful brands in Latin America.

Originally from Mexico City, Ari has extensive experience and relationships in Hispanic, Women, and Asian market (Korean, Japanese, and Chinese) communications. Ari's multicultural experience allows her to source and execute relevant, authentic, and meaningful multi-cultural content.

Ari has worked and produced in numerous countries around the globe from Portugal and Korea to Chile and Japan. She prefers to be in the field producing content for clients, no matter where in the world, and has the passport stamps to prove it.

EXECUTIVE CREATIVE DIRECTOR

ARTHUR AMIUNE

Arthur is Brazilian-American and the Executive Creative Director at NiteLite Digital. He overseas creative and has a special place in his heart for branded entertainment and content that truly moves an audience. Arhtur has an art director and design background with international experience for brands including; Coca-Cola, Petrobras, Motorola, Xfinity, Got Milk?, and many others.

Originally from Rio de Janeiro, Arthur has vast experience in both general market and Hispanic market communications. Arthur's multicultural background allows him to create powerful campaigns to engage specific audiences via fully integrated programs ranging from TV commercials, print and digital long-form content to banner ads, radio and social content.

Arthur has won numerous awards for his work including multiple Cannes Lions, Clios and "Best Documentary" for his work on the powerful immigration documentary #WeLaGente.

Huntington Beach is home to Arthur and his 4-legged companion.

STRATEGY, PLANNING & DISTRIBUTION

ERIC SEROPYAN

Eric is a certified digital marketing executive who thrives on helping clients identify, plan and reach their goals. From competitor analysis, research, website architecture, link building, directory selection, SEO services, campaign creation, meta tags, distribution rollout strategies, PR and beyond, Eric crafts unique and tailored digital solutions specific to each client's needs, budget and goals.

Eric has worked with companies, brands and their digital marketing teams and prides himself on inventive, out-of-the-box planning that gets his clients results. Clients benefit from the deep digital relationships and experience of Eric's years of digital planning and distribution so realistic objectives, timelines and strategies can be put into action with clear ROI targets.

A Southern California native, Eric teaches SEO Training at the OC SEO Academy, is a Google Adwords Certified Business leader and fosters dogs via Animals Rule Rescue.

EXECUTIVE PRODUCER

HARRY LOWELL

Harry is the co-founder and Executive Producer of NiteLite Digital. He’s a member of the Television Academy and an award-winning producer who has delivered content for brands in the U.S. and abroad including; Hyundai, Disney Interactive, Toyota, Blizzard Entertainment, Bravo, Nestle, OWN, T-Mobile, SyFy, LG, Comcast, Funny or Die, Discovery Channel, Got Milk?, Mazda, and ESPN.

His work has received numerous accolades including WEBBYS, Top 10 Super Bowl ads, Clios, One Show Awards, and has been screened in many film festivals in the U.S. and abroad. Harry oversees the production department with a focus on remaining true to the creative while navigating complex projects, timelines, and client budgets of all sizes. He has experience and relationships delivering all forms of content from digital long-form and branded entertainment to live-stream events and broadcast commercials.

A Chicagoan at heart, Harry is a hockey fan who resides in

Los Angeles, California.